If you’re sitting on a bar stool in a big city hotel, stirring your Mojito, you might expect the person next to you to strike
But did you hear about the doggy hotel your nonprofit is competing with? $175 per night. Your pooch can enjoy a poolside room with a view ($50 extra), an evening backrub ($25 extra), and even a bedtime story ($20 extra).
That’s right. Being a charity doesn’t magically change business, economic, or marketing realities. So think like a business. Not like a nonprofit. Because the biggest
Fundraisers can make “civilians” a little nervous when they’re around. What comments do you get when you tell folks what you do? “Ugh, I could never ask strangers for money!” “Well, I hope you didn’t bring your begging bowl with you tonight – this is a friendly party.”
Ignoring gifts of real estate? You are definitely missing out.
We were recently asked: Is there any “benchmark,” or industry standard regarding the mechanics of “handing off” a loyal direct mail donor to the Planned
Get your board on board and let them see the value of planned giving with these Myths and Facts. You can also purchase the expanded
Sales and marketing are different things. Sales, or stewardship, is direct contact, and the point is to make a sale. Marketing is more about building awareness of your brand, your mission and your vision. Though it creates bonds in less personal ways than sales, marketing enables you to cast a wider net and create a sales funnel that directs revenue your way.
Tom Ligare and his colleagues at Planned Giving Marketing Solutions, LLC are promoting a gift type that helps build long-term endowment by making it
I don’t think so. If you think “having no limits” is part of your job description, think again. Everybody has limits. Even fundraisers.
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Bequests are up, cash is down. Empower your donors to plan their will and invest their legacy in the cause they support the most.
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