U.S. seniors use the Internet more than their younger counterparts and are the fastest growing sector of the PC-purchasing public. So if you’re wondering whether your target planned giving donors and prospects are using the Internet, the answer is yes!

If you want people to pay attention to your direct mail intended to raise money, let those who are “smart” in marketing have the final say, not attorneys or tenured professors. Invest in donor-centric planned giving marketing!