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The Power of a Good Donor Story

The Power of a Good Donor Story

Direct Mail and Planned Giving,  Marketing Planned Giving,  Planned Giving Marketing

An effective donor story elicits a natural identification in your prospects. “That’s me!” is their response as they read it.

June 5, 2020 / 0 Comments
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Are My Donors and Prospects Using the Internet?

Are My Donors and Prospects Using the Internet?

Direct Mail and Planned Giving,  Planned Giving Marketing

U.S. seniors use the Internet more than their younger counterparts and are the fastest growing sector of the PC-purchasing public. So if you’re wondering whether your target planned giving donors and prospects are using the Internet, the answer is yes!

May 30, 2020 / 0 Comments
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Donor-Centric Planned Giving Marketing

Donor-Centric Planned Giving Marketing

Direct Mail and Planned Giving,  Planned Giving Marketing

If you want people to pay attention to your direct mail intended to raise money, let those who are “smart” in marketing have the final say, not attorneys or tenured professors. Invest in donor-centric planned giving marketing!

March 10, 2020 / 0 Comments
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Is December a Time to Plan for Year-End Charitable Giving?

Is December a Time to Plan for Year-End Charitable Giving?

Direct Mail and Planned Giving,  Marketing Planned Giving,  Planned Giving Marketing,  Year-End Giving

Year-end giving appeals are often poorly planned and executed. The best time to begin is between July and September, and making sure that you have a series of “touches” and not just one mailing planned.

November 27, 2019 / 0 Comments
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Quiz: Which is More Powerful?

Quiz: Which is More Powerful?

Direct Mail and Planned Giving,  Marketing Planned Giving,  Planned Giving Marketing

“Direct mail is too expensive,” you say. Well, fine. Use something cheaper that does not work nearly as well.

June 27, 2019 / 0 Comments
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