I don’t think any of us would be in this business if we didn’t believe that philanthropy, giving, the act of charity – no matter
E-Marketing Is Not the Answer If you really think you can run a planned giving program on autopilot with outsourced help that supplies electronic tools
I was invited to speak at a national charity conference with over 800 attendees. I know some of them were Directors of Operations and Chief
There are all kinds of planned gifts — including those that allow you to leave personal property to a nonprofit.
Our clients, friends and prospects often ask which term is better to use for their marketing efforts, “Planned Giving” or “Gift Planning”. This is a
“Transparency” is just a trendy term for “operational openness.” Openness can work in a nonprofit’s favor. It allows donors and prospects to see that your
The idea of ethics, as an active, engaging, and permeating part of what we do, falls well short of where it needs to be in our daily routine.
Listen: there’s a grassroots rebellion against direct mail marketing. For example, CatalogChoice.Org, a nonprofit “do not send” registry for consumers and companies who want to
The more you stress your prospect, the more demands you make upon them, the more likely they are bail on you. Here are some tips
William John Cameron (1879-1953) really lived the kind of life you would expect in an adventure novel or a Hollywood movie. We want to establish
Making Estate Planning Accessible, Simple, Personal, Secure and FREE!
Bequests are up, cash is down. Empower your donors to plan their will and invest their legacy in the cause they support the most.
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