Give and Take

Every Dollar Looks Big to a Nonprofit

More than 40 years ago, comedian Steve Martin did an inflation routine that featured the line, “Gee, I got four dollars; I think I’ll throw it out into the street.” This came during the time of gas strikes and a recession in the 1970s, when many folks felt like their dollars weren’t going very far. These days, four dollars looks infinitely smaller than it looked back then. In 21st Century America, we’ve been desensitized to dollar amounts up to and including those with 12 zeros after them (i.e. numbers in the trillions). No surprise there: One hesitates to pay attention

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New Survey Terms iPad Owners “Selfish Elites”

  Is Altruism an Endangered Attribute? What if the “I” in “iPad” turned out to be Gordon “Greed is good” Gekko from the movie WALL STREET? While we don’t know if Gordon really has an iPad, we’re sure he’s out there, at least in spirit, because results from a recent survey of iPad owners by MyType seem to show that his real-world confreres make up a hefty proportion of those who have purchased this trendy new tech toy. Specifically, as reported by Eliot Van Buskirk in the 7/27/2010 edition of Wired.Com, the survey conducted this spring by MyType (a consumer

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“We’re Not Sending a Year End Appeal This Year.”

The economy in 2008 was challenging. But what’s scarier than your 401k statement? Writing a year-end appeal to your donors and supporters in this economic climate, that’s what. Some of my non profit friends are telling me that they’re not putting a year-end letter in this year’s budget. They know donors are experiencing a cash crunch, and they don’t want to make them feel even more jittery. So, in my own very gentle, tactful way, I’ve been trying to soothe my friends’ fears by saying: “Whoa! Are you nuts?” That’s right. It’s crazy not to send a year-end letter. During

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Cutting Back on Marketing?

Do you cut back on food when times are tough? If that were the case, everyone would be slim and trim right about now. Marketing is the meat and potatoes (sorry, bad pun) of any fundraising operation, and cutting back, especially in a tight economy, is a recipe (sorry again) for problems down the road.

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Recognize Your Donors in Print
Planned Giving Marketing
Viken Mikaelian

Recognize Your Donors in Print

We recently heard of a non profit mailing out its annual report with a notice inside that read “In an effort to keep our costs low and use our resources to provide more food, we have reduced the size of our Annual Report. Please go to our website for a list of donors, volunteers and community partners.”

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