That canned “planned giving newsletter” you’re paying for is viewed by your recipients as a “death brochure” and is going right into the trash. Spend your money wisely. (By Tom Ahern)
“Inoffensive” is the Wrong Star to Wish On
“The appeal letter has had a huge impact! We are starting to get in responses to the appeal — some very positive … and some very angry. We can’t do this again.”