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Are You Sending Out Death Brochures?

Are You Sending Out Death Brochures?

Bequests,  Marketing Planned Giving,  Planned Giving Marketing,  Relationships

That canned “planned giving newsletter” you’re paying for is viewed by your recipients as a “death brochure” and is going right into the trash. Spend your money wisely. (By Tom Ahern)

April 27, 2018 / 0 Comments
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“Inoffensive” is the Wrong Star to Wish On

“Inoffensive” is the Wrong Star to Wish On

Planned Giving Marketing

“The appeal letter has had a huge impact! We are starting to get in responses to the appeal ­— some very positive … and some very angry. We can’t do this again.”

November 2, 2012 / 0 Comments
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