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Legacy Giving in a Box

The Box serves any size nonprofit with a small shop on a tight budget that prefers a “do-it-yourself” approach.

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Exclusive interviews, tips, research, case studies and stories from the best and brightest nonprofit leaders and influencers. Giving Tomorrow is the first and only magazine devoted to marketing planned and blended gifts, so you can grow your endowment — and your career.

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Are You Sending Out Death Brochures?

Are You Sending Out Death Brochures?

Bequests,  Marketing Planned Giving,  Planned Giving Marketing,  Relationships

That canned “planned giving newsletter” you’re paying for is viewed by your recipients as a “death brochure” and is going right into the trash. Spend your money wisely. (By Tom Ahern)

April 27, 2018 / 0 Comments
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“Inoffensive” is the Wrong Star to Wish On

“Inoffensive” is the Wrong Star to Wish On

Planned Giving Marketing

“The appeal letter has had a huge impact! We are starting to get in responses to the appeal ­— some very positive … and some very angry. We can’t do this again.”

November 2, 2012 / 0 Comments
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