CATEGORY

May 12, 2025

Bronze sundial casting a long shadow on stone, symbolizing timelessness and enduring values in fundraising.
Stewardship and Relationships
Viken Mikaelian

Why Timeless Fundraising Strategies Crush Fads, Gimmicks, and Quick Fixes

Trendy fundraising tactics come and go—usually with little to show for it. The nonprofits that win big gifts and long-term loyalty understand one thing: donors are deciding if you’re worthy of their legacy. This article pulls no punches. It’s a call to abandon gimmicks and build something lasting. If you’re serious about donor trust, planned giving, long-range impact—and your career—this isn’t just another blog post. It’s your wake-up call.

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Viken Mikaelian May 12, 2025 No Comments
Hand holding a glowing key with text: How to Launch a Successful Planned Giving Program
Planned Giving Marketing
Viken Mikaelian

How to Start a Planned Giving Program: A Step-by-Step Guide

What Is Planned Giving and Why Does It Matter?  Planned giving, also known as legacy giving, is the art of securing future gifts from donors through their estate plans. These gifts are often the largest and most impactful contributions a donor will ever make—with the average planned gift ranging from 200-300 times larger than a typical annual donation. Consider how a small environmental nonprofit transformed its future with just three bequests in its first year of planned giving: these gifts

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Viken Mikaelian May 12, 2025 No Comments
LegacyPlanner™ Logo

Free Online Will & Estate Planning Tool for Charitable Giving

A donor-facing estate planning tool designed to help document charitable intent.

Giving Magazine, Karen Alonso on Cover, United Way Las Vegas, AFP Chapter President

Giving Magazine

For those who drive change — not watch it. Join the top 1%.

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