Even seasoned fundraisers sometimes have trouble initiating a conversation. However when you possess the ability to have an effective, engaging conversation, your prospects suddenly turn into donors; your donors turn into repeat donors; planned gifts increase, along with major and annual gifts; and your reputation grows (along with your career).
Your donor gave you an in-kind gift that you thought had nominal value, but when it was appraised, it was worth a lot more? This kind of pleasant surprise is not uncommon for charities that accept in-kind gifts of oil and gas interests. Non-profit endowments benefit when they accept more than just cash gifts.
Figuring out your mission positioning can be tough during down markets and time of economic uncertainty. Cutting marketing activity right now is risky, contrary to what you might think. You’ll save on the short term, but lose in the long-term.
If you once performed like an expert gymnast nailing every routine, you might have found that you’ve become a bit wobbly since you started working at home. Sure, there have been advantages—less time commuting, fewer office interruptions. But it can also be hard staying productive. Here’s how to score a perfect 10, every time.
Burgers and marketing: Years ago, you would have hopped in the car and searched for a restaurant with a full parking lot and plenty of local license plates. Now you start surfing the internet using Yelp and TripAdvisor. So what? Did you know that your donors are doing the same thing… going online, looking for donor testimonials?
So you think you’re good at multitasking? You can talk on the phone, write an email and schedule a dentist appointment online all at once, can you? Scientific studies show that’s not true. It’s time to stop multitasking, before you destroy your productivity!
Guess what. You’re closer to a millionaire than a millionaire is closer to a billionaire.
I recently saw a post on LinkedIn mentioning that “it’s all about the relationship, not the ask.” If you want to be in the top 5% in your career, read on …
Creating marketing content yourself is an excuse of not doing your job. You can easily upset donors, board members and lose opportunities.
What is the single biggest excuse people use to not do things they say they want to do? Wait for it… (No pun intended.) “I don’t have time.” We’re about to blow that excuse away.