Give and Take

Viken and Einstein Go Head to Head
Marketing Planned Giving
Viken Mikaelian

Viken and Einstein Go Head to Head

It’s true. Planned gifts really can get complicated. That’s why we have professionals like Meredith Sossman, JD; Camilyn Leone, Esq.; and Scott Janney on our

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Do Planned Giving Newsletters Work?
Uncategorized
Viken Mikaelian

Do Planned Giving Newsletters Work?

I just love Tom Ahern’s sarcastic line: “Oh, goody! Look what’s come in the mail, honey. It’s the latest issue of our death brochure. Round up the kids!”

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It Is Hard to Be Simple
Planned Giving Marketing
Viken Mikaelian

It Is Hard to Be Simple

You can’t believe how hard it is for people to be simple, how much they fear being simple. They worry that if they’re simple, people will think they’re simpleminded. In reality, of course, it’s just the reverse. (~ Jack Welch, CEO General Electric.)

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How to Handle Sticky Situations Before They Happen
Ethics
Viken Mikaelian

Thanks, But No Thanks.

Legacy society member brings girlfriend to all organization events. She also attends events without him. She puts off other members by over-imbibing and being more outspoken than Whoopie Goldberg.

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10 Planned Giving Excuses Debunked
Bequests
Jeb Banner

10 Planned Giving Excuses Debunked

What’s the big deal about planned giving anyway? When it comes to things we don’t understand, or may be intimidated by, there’s always a reason to avoid taking a closer …

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The Goldilocks Rule
Uncategorized
Viken Mikaelian

The Goldilocks Rule

Nonprofit board members who serve on their investment advisory committees have a dual fiduciary role to perform: 1) They must protect the intent of the donor and the long-term viability of their organization; and 2) They have to manage endowment assets to provide a reasonable amount of income to support the causes that the funds are earmarked for.  

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Are You a “Binge Fundraiser?”
Planned Giving Marketing
Viken Mikaelian

Are You a “Binge Fundraiser?”

The classic cry of the binge fundraiser is “Oops… gifts are slow to come in. I guess I’d better send out a mailing.” If you find yourself in the middle of a quiet spell, thinking that a few actions, a couple of phone calls and a mailing here and there will get things moving again, you need to rethink your strategy.

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Making Estate Planning Accessible, Simple, Personal, Secure and FREE!

Bequests are up, cash is down. Empower your donors to plan their will and invest their legacy in the cause they support the most.

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