Planned Giving Websites
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Should I have a planned giving calculator on my website?Here is a hint or reality check: If you, yourself, have even the slightest difficulty in using a PG calculator, your prospect will not be able to use it at all. We don't take a position on the question, but we do know that confusing and poorly designed calculators will frustrate and turn off prospects. The obvious "pro" of a typical online calculator is that it makes the financial benefits of a gift plan more tangible to prospects, and thus can engage prospects in the gift process more deeply. Here are some of the "cons":
One calculator we recommend is PG Calc. You may also wish to consider VirtualGiving's consumer-based calculators that help prospects better understand their own personal financial planning - thus making clear how a gift will fit into that planning, as well as encouraging them to revisit your website for their personal use. We feel they are a great value-added item. |

